PROJECTS ON PERFORMANCE AND GROWTH (3 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Be equipped with academic substance on the development of theories and practices of corporate performance, such as organizational effectiveness, balanced scorecard, and strategy maps; Compare the evolution and the development of performance and growth theories from the classical theories to the current state of the art; Understand how to critically evaluate performance and growth literatures, take lessons learned from them, and suggest significant improvement or further research directions; Explore interactively theoretical, frameworks, models, and research issues in the development of the concept of performance and growth, lay out foundation for doctoral research and profession in the corporate world.

Topics:

Corporate Performance; Balanced Scorecard & Strategy Maps; Growth Theories; Continuous Growth; Creating New Markets; Disrupting Markets; Designing Business Models; Creating Innovative Brand, Products & Services; Building Teams; Leading the Growth; Inorganic Growth Strategies; Growth by Reputation