DIGITAL ANALYTICS IN BUSINESS (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: constructing foundational knowledge about the digital analytics landscape from business perspectives; analyzing various tools and frameworks of digital analytics in business; creating awareness of digital analytics best practices and be able to apply them with actionable recommendations and changes; appraising the role digital analytics plays in business and management research.
Topics:
- Introduction to the Course;
- Business Scope;
- Platform & Ecosystems;
- R&D & Innovation;
- Data Analytics to Support Strategy;
- Marketing Spend;
- Digital Transition;
- Organization for Innovation.
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