People Innovation Excellence


Learning Outcomes:

On successful completion of this course, student will be able to: constructing foundational knowledge about the digital analytics landscape from business perspectives; analyzing various tools and frameworks of digital analytics in business; creating awareness of digital analytics best practices and be able to apply them with actionable recommendations and changes; appraising the role digital analytics plays in business and management research.


  1. Introduction to the Course;
  2. Business Scope;
  3. Platform & Ecosystems;
  4. R&D & Innovation;
  5. Data Analytics to Support Strategy;
  6. Marketing Spend;
  7. Digital Transition;
  8. Organization for Innovation.

Published at : Updated

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