Marketing Research

Learning Outcomes

Upon successful completion of the course, students are expected to be able to apply marketing research and analyse its relation to corporate performance; articulate critical and creative problem-solving skills in understanding contemporary and complex marketing research issues and practices in competitive marketing settings; demonstrate the ability to apply comprehensive marketing research approaches in business decision-making process.

Topics

This course will provide students with techniques to conduct applied market research to provide information to support marketing decision aims to achieve company’s sustainable growth. Specifically, this course offers students to deal with the technical aspects of market research in a manner that allows them to apply research procedures to real applications in a pragmatic, step-by-step, “here’s how to do it” fashion, taking into account the fast changing business environment.