Strategic Business Management

Learning Outcomes

Upon successful completion of the course students are expected to be able to demonstrate the ability to apply strategic business management in business decision-making process; apply strategic business management in competitive landscape within local and international context; demonstrate an understanding of marketing roles in contributing an immediate business performance; display effective leadership and strategic business management skills in working environment.

Topics

This course provides students with strategic knowledge and skills so that later in the real world they could manage the resources, organization, management and strategic positioning of the firm to gain core competence and long-term competitive advantage by combining “Theory of Strategy” and “Practice of Strategy”. This course emphasizes the perspective of a general manager in dealing with those business decisions that determined the future directions of firms and effective implementation of these directions. It introduces a wide variety of modern strategy frameworks and methodologies in order to help participants develop the skills needed to be a successful manager with responsibilities for the performance of firms.