Internet Marketing Strategy

Learning Outcomes

Upon successful completion of the course, students are expected to be able to demonstrate the ability to apply comprehensive internet marketing strategy in business decision-making process; apply internet marketing strategy in competitive landscape within local and international; demostrate an understanding of internet marketing roles in contributing an immediate business performance.

Topics

This course provides students knowledge and skills on how internet channels can be elaborated into marketing activities such as how to do basic Internet collaboration on marketing research, data mining profiling, etc. Students will learn the actual cases of using Internet as the integrating point to create effective campaign and marketing using the latest technology trends that will take the advantages of Internet 2.0 spirit.