Consumer Behavior

Learning Outcomes

Upon successful completion of the course, students are expected to be able to analyze the market and industry using consumer behavior frameworks; demonstrate the ability to apply comprehensive consumer behavior approaches in business decision-making process; demonstrate an understanding of consumer roles in contributing an immediate business performance.

Topics

This course is designed to provide students with basic understanding of consumer behavior. Drawing from rich research in psychology and marketing as science, students would be exposed to various applications of the concepts in the business world. The course is to equip students with ability to analyze business problems using both the point of view of consumers and companies, so that students would be able to give unique approach and sensitivities to attacking the problems and providing creative and rich solutions.