International Marketing

Learning Outcomes

Upon successful completion of the course, students are expected to be able to apply international marketing strategy in competitive landscape within local and international context; display effective verbal and written communication skills in international context; display effective team-work skills in global multi-disciplinary and multi-functional teams.

Topics

This course provides students an understanding of global marketing environment, concepts, tools, and theory. The perspective of the course is managerial; i.e. the ability to identify opportunity, resolve problems, and implement solutions and programs. The students will be introduced to several concepts used in International Marketing, relating these to managerial decisions throughout the world. The course explores skills involving cultural awareness, the assessment of political risk, tapping reliable sources of global information especially through the internet, going through the intricacies of tariff and non-tariff barriers, and developing global marketing strategies. It will focus on a number of useful concepts and frameworks that are used in global market analysis and strategy development.