Services Marketing
Learning Outcomes
Upon successful completion of this course, students are expected to be able to explain the principles of service marketing, explain the influence of consumer behavior and expectation in choosing a service product, apply the services marketing concepts in a real business context, and apply good leadership and team-work skill in providing and managing service quality.
Topics
The course introduces the fundamental issues of services marketing. It analyzes the 7’Ps of services marketing elements of an organization, which are: product, price, promotion, place, packaging, positioning and people, and other aspects of non product marketing base.
Pre-requisite: MK105 – Marketing Fundamentals
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