Research Method in Marketing
Learning Outcomes
Upon successful completion of this course, students are expected to be able to conduct marketing research, interpret the outcome of the research and utilize it in developing strategic marketing plan ; analyze business environment and utilize the information to give engaging recommendations pertaining to the research findings.
Topics
The course introduces students with basic bivariate and univariate data analysis technique to design and execute a basic survey research project. It also gives an understanding of formulating and structuring marketing problems, recommend the most appropriate Marketing Research that should be undertaken, design Marketing Research, gather and analyzed quantitative data, and make accountable decisions based on those data
Pre-requisites : MS206 – Business Statistics ; MS403 – Research Methodology
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