Digital Campaign and Promotions Management

Learning Outcomes

Upon the completion of this course, student will have the knowledge in managing digital campaign projects, as well as gain the skill to develop creative works online – what are the key elements that guarantee engagement and a good brand experience. Students should be able to demonstrate the ability to create viral campaigns based on the principles & guidelines of online buzz marketing.

Topics

This course will guide students to define a structured approach in planning for digital marketing projects. It will focus on organization, communication and managing expectations when building interactive projects.

Pre-requisites : MK105 – Marketing Fundamentals,

Co-requisite : MK210 – E-Marketing Management