Entrepreneurship

Learning Outcomes

Upon successful completion of this course, students are expected to be able to analyze business and market environment, discriminate specific market situation, and utilize the information to create a competitive business plan; develop a sense of social responsibility and integrate it into business practice. Communicate business plan in a confident manner with a good sense of leadership.

Topics

The course provides a global introduction to the process of turning an idea into a successful startup company. The course gives a special emphasis on commercializing innovations derived from a research and technology development.

Pre-requisite : MK105 – Marketing Fundamentals

Co-requisite : MK202 – Consumer Behavior