Distribution & Retail Channels

Learning Outcomes

Upon successful completion of this course, students are expected to be able to analyze distribution system in an industry and utilize it to develop an effective distribution plan within the retail industry ; implement practical techniques of distribution into the planning, executing, controlling and auditing of a marketing plan to create value within the channel.

Topics

This course provides students with an understanding on how a firm distributes its product to the market, especially within the retail industry. The course also provides insights on the latest development and dynamics in distribution and channel management.

Pre-requisite : MK103 – Management and Leadership