Website Usability and Design

Learning Outcomes

Students will be familiarized with the concept of website designing. They will have an ability to apply the principles of effective website design for marketing and to understand the technologies and user-centred design processes needed for successful websites.

Topics

This course is designed to provide students with different facets of web design needed to create an effective customer experience and business returns for different types of organisation. It covers the fundamental aspects of website design as well as the different technology platforms used in website development.

Pre-requisites : MK105 – Marketing Fundamentals

Co-requisite : MK210 – E-Marketing Management