MARKETING FOR TOURISM INDUSTRY (2 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: identify the existing components of issues and latest trends in tourism sector in regards to developing tourism marketing plan; Design and analyse a marketing plan for tourism product by using all of marketing elements, SWOT analysis and marketing mix.

Topics:

This course explores the unique challenges that students face within the hospitality industry. It is designed for student to develop a deep understanding of marketing in hospitality and tourism in terms of marketing strategies and tactics known to be effective in the industry, including strategic pricing and revenue management, customer loyalty programs, proven communication mixes. The course also explores how to market services and the hospitality experience from industry point of view without putting aside an educational sight. It introduces the students about issues from a practitioner’s point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be.
Prerequisite: None