INTERNATIONAL MARKETING SEMINAR (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the marketing management and marketing concept in International Perspective; Explain essentials issues and problems of marketing management in International market; Apply general and ethical cases in marketing specially for International Business; Analyze the marketing strategy in International Market; Identify the appropriate strategies to manage people to be ready in International competition.

Topics:

1. Marketing Management and Marketing Concept;
2. Marketing Environment;
3. Competitive Strategy and Competitive Advantage;
4. Strategic Alliances;
5. Product and Pricing Strategy;
6. Marketing Communication and Distribution Strategy;
7. STP and Differentiation Strategy;
8. Service Marketing;
9. Managing People for Service Advantage;
10. Branding Management;
11. Consumer Behavior;
12. Marketing and Society;
13. Global Marketing.