People Innovation Excellence

MARKETING MANAGEMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define the theoretical concept of marketing; Describe the marketing environment; Describe the customer-driven strategy and mix; Explain extended marketing issues.

Topics:

  1. Marketing: Managing Profitable Customer Relationships
  2. Company and Marketing Strategy: Partnering to Build Customer Relationships
  3. The Marketing Environment
  4. Managing Marketing Information
  5. Consumer and Business Buyer Behaviour
  6. Customer-Driven Marketing Strategy: Creating Value for Target Customers
  7. Products, Services, and Branding Strategy
  8. Pricing: Understanding and Capturing Customer Value
  9. Marketing Channels: Delivering Customer Value
  10. Communicating Customer Value: IMC Strategy
  11. Creating Competitive Advantage
  12. The Global Marketplace
  13. Sustainable Marketing: Social Responsibility and Ethics

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close