MARKET RESEARCH METHODOLOGIES (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Choose research design methodology; Create research instrument tools; Interpret research data result
Topics:
- Marketing Research Introduction;
- Exploratory Research Design;
- Descriptive and Casual Research Design;
- Measurement and Scaling;
- Questionnaire and Form Design;
- Sampling;
- Data Collection;
- Data Analysis;
- Report Preparation and Presentation
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