INTERNATIONAL MARKETING (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the global economic environment; Analyze the global market and its customer; Identify strategies required in dealing with foreign markets; Propose the potential showcase business project.

Topics:

1. Introduction to Global Marketing and The Global Economic Environment & The Political, Legal, Regulatory and Cultural Environments of Global Marketing;
2. Business Model Environment;
3. Importing, Exporting, and Sourcing Factors in Buying Decision;
4. Global Marketing Information Systems and Research & Segmentation, Targeting, and Positioning;
5. Customer Insight and Market Analysis;
6. Global Market Entry Strategies: Licensing, Investment, Strategic Alliance, Strategic Elements of Competitive Advantage;
7. Product and Service Development;
8. Brand and Product Decisions in Global Marketing, Pricing Decisions & Global Marketing Channels and Physical Distribution;
9. Global I Marketing Communications Decision Global Advertising;
10. Leadership and Organization;
11. Corporate Social Responsibility and Environmental Sustainability;
12. The Future of Global Marketing;
13. Prototyping Product