INTEGRATED MARKETING COMMUNICATION & PROJECT (4 credits)

Learning Outcomes:

Define the basic theory of Integrated Marketing Communication; Explain the advertising and media tools; Identify the strategy to make a proper promotional strategy using the promotional tools; Identify The IMC Ethics, Regulation and Evaluation.

Topics:

1. The IMC Foundation;
2. IMC Advertising Tools;
3. IMC Media Tools;
4. IMC Promotional Tools;
5. IMC Ethics, Regulation, and Evaluation.