INTEGRATED MARKETING COMMUNICATION & PROJECT (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Define the basic theory of Integrated Marketing Communication; Explain the advertising and media tools; Identify the strategy to make a proper promotional strategy using the promotional tools; Identify The IMC Ethics, Regulation and Evaluation.
Topics:
- The IMC Foundation;
- IMC Advertising Tools;
- IMC Media Tools;
- IMC Promotional Tools;
- IMC Ethics, Regulation, and Evaluation.
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SOCIAL MEDIA
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