PRICING AND PROJECT (4 Credits)
Learning Outcomes:
By the end of the course, student will be able to: Manage market strategically in order to improve their competitiveness and the profitability of their offers.
Topics:
- Strategic Pricing;
- Value creation;
- Price structure;
- Price and value communication;
- Pricing policy;
- Price level;
- Pricing over the product life cycle;
- Pricing strategy implementation;
- Costs;
- Financial analysis;
- Competition;
- Measurement of price sensitivity;
- Ethics and the law.
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