PRICING AND PROJECT (4 Credits)

Learning Outcomes:

By the end of the course, student will be able to: Manage market strategically in order to improve their competitiveness and the profitability of their offers.

Topics:

1. Strategic Pricing;
2. Value creation;
3. Price structure;
4. Price and value communication;
5. Pricing policy;
6. Price level;
7. Pricing over the product life cycle;
8. Pricing strategy implementation;
9. Costs;
10. Financial analysis;
11. Competition;
12. Measurement of price sensitivity;
13. Ethics and the law.