RETAIL AND MERCHANDISING (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define the world of retailing; Describe the international retailing strategy; Explain the concept of merchandise management and store management.

Topics:

1. Introduction to The World of Retailing;
2. Types of Retailers and Multichannel Retailing;
3. Customer Buying Behaviour;
4. Retail Market Strategy;
5. Retail Locations;
6. Information System and Supply Chain Management;
7. Customer Relationship Management;
8. Managing The Merchandise Planning Process;
9. Buying Merchandise and Retail Pricing;
10. Retail Communication Mix;
11. Managing The Store;
12. Store Layout, Design, and Visual Merchandising; Customer Service.