MARKETING RESEARCH METHODS (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to : evaluate and display critical analysis of a specific issue; demonstrate a responsible working method in terms of effective time management, and organizational skills; utilize information and describe a responsible analytical writing in scholarly manners ; demonstrate an ability of leadership and management skill in professional working environment.

Topics:

The Marketing Research Methods course constructs the students’ ability to write marketing research proposals and develops their understanding of marketing research techniques and application to support better marketing decisions.Students will be introduced to the marketing research process. They will analyze information from the marketing process, demonstrate relevant techniques for research, create reports and critically evaluate research proposals and research reports.