RETAIL BUYING AND MANAGEMENT (4 SCU)

Learning Outcomes :

Upon successful completion of this course, students are expected to be able to : Explain principles of Strategic Management in Retail business; describe the work process within fashion industry; identify and analyze internal and external factors influencing strategic planning in retailing; explain merchandising decision and its implication; explain and apply the principles of operation management in retail fashion industry; apply appropriate methodology in developing a strategy analysis of retail Fashion Company.

Topics:

This course enables student to examine the role of product manager and retail manager within a fashion company where student will learn the merchandising and retail management. This course also give understanding the relation and implication of retail management decison to financial, human resources, marketing and IT aspect.