DIGITAL CAMPAIGN AND PROMOTIONS MANAGEMENT (4 SCU)

Learning Outcomes :

Upon the completion of this course, student will have the knowledge in managing digital campaign projects, as well as gain the skill to develop creative works online – what are the key elements that guarantee engagement and a good brand experience. Students should be able to demonstrate the ability to create viral campaigns based on the principles & guidelines of online buzz marketing.

Topics :

This course will guide students to define a structured approach in planning for digital marketing projects. It will focus on organization, communication and managing expectations when building interactive projects.
Pre-requisites: Marketing Management