SERVICES MARKETING (3 SCU)
Learning Outcomes :
Upon successful completion of this course, students are expected to be able to explain the principles of service marketing, explain the influence of consumer behavior and expectation in choosing a service product, apply the services marketing concepts in a real business context, and apply good leadership and team-work skill in providing and managing service quality.
Topics :
The course introduces the fundamental issues of services marketing. It analyzes the 7’Ps of services marketing elements of an organization, which are: product, price, promotion, place, packaging, positioning and people, and other aspects of non product marketing base.
Pre-requisite : Marketing Management
Published at :
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