People Innovation Excellence


Learning Outcomes:

On successful completion of this course, student will be able to: Define the development of online marketing strategy and its role in a whole marketing strategy decision making in a company; Describe the right online promotional tools and online communication channel to set up a right marketing strategy; Design an online marketing strategy to boost offline and online selling; Propose business plan and the showcased potential business project, design and evaluate Business Plan.


  1. The Mindset Shift: From Web 2.0 Digital Marketing to Web 3.0 Digital Marketing Beyond;
  2. How Does Your Digital Marketing Look Today;
  3. Creating Customer Profiles;
  4. Social on Steroids: How to Correctly Capitalize on Social Media;
  5. The Content Craze: Grabbing Your Customer’s Attention Before Your Competition;
  6. Who are Our Next 10 Customers?;
  7. Mobile Marketing: The One Trend That Cannot Be Ignored;
  8. Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe;
  9. High Specifications in the Business;
  10. Video Marketing: Leveraging Video for More Profits;
  11. Leveraging Tools to Speed Up and Automate Your Marketing;
  12. Quantifying the Value Propositions in the Business;
  13. Social Media CRM: The Intersection of Social Media and CRM;
  14. Smart Ways to Incorporate Social Media into Your Organization;
  15. Where is Your Positions? (Chart Competitive Position);
  16. Leverage Social Media Information to Advance Social CRM Efforts & Creating Social Media Community in Support of Social CRM;
  17. Social Media Knowledge Communities & Overcoming Skepticism to Exploit Social CRM;
  18. Designing Business Model of the Business;
  19. Social CRM Strategy & Social CRM Software Selection and Vendor Negotiation.

Published at : Updated

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