E-MARKETING AND E-CRM (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Define the development of online marketing strategy and its role in a whole marketing strategy decision making in a company; Describe the right online promotional tools and online communication channel to set up a right marketing strategy; Design an online marketing strategy to boost offline and online selling; Propose business plan and the showcased potential business project, design and evaluate Business Plan.
Topics:
- The Mindset Shift: From Web 2.0 Digital Marketing to Web 3.0 Digital Marketing Beyond;
- How Does Your Digital Marketing Look Today;
- Creating Customer Profiles;
- Social on Steroids: How to Correctly Capitalize on Social Media;
- The Content Craze: Grabbing Your Customer’s Attention Before Your Competition;
- Who are Our Next 10 Customers?;
- Mobile Marketing: The One Trend That Cannot Be Ignored;
- Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe;
- High Specifications in the Business;
- Video Marketing: Leveraging Video for More Profits;
- Leveraging Tools to Speed Up and Automate Your Marketing;
- Quantifying the Value Propositions in the Business;
- Social Media CRM: The Intersection of Social Media and CRM;
- Smart Ways to Incorporate Social Media into Your Organization;
- Where is Your Positions? (Chart Competitive Position);
- Leverage Social Media Information to Advance Social CRM Efforts & Creating Social Media Community in Support of Social CRM;
- Social Media Knowledge Communities & Overcoming Skepticism to Exploit Social CRM;
- Designing Business Model of the Business;
- Social CRM Strategy & Social CRM Software Selection and Vendor Negotiation.
SOCIAL MEDIA
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