INDUSTRIAL MARKETING PRACTICE (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: identify marketing process in real industry setting; Demonstrate marketing process in real industry setting.
Topics:
- Segmenting, Targeting, Positioning;
- Product and Brand Strategy;
- Pricing Strategy;
- Channel (Distribution) Strategy;
- Promotion, Advertising, and IMC
SOCIAL MEDIA
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