Introduction to International Retail Marketing (2 Credits)

Learning Outcomes:

Define the world of retailing, Describe the international retailing strategy, Explain the concept of merchandise management and store management

Topics:

1. Introduction to The World of Retailing
2. Types of Retailers and Multichannel Retailing
3. Customer Buying Behaviour
4. Retail Market Strategy
5. Retail Locations
6. Managing The Merchandise Planning Process
7. Buying Merchandise and Retail Pricing
8. Retail Communication Mix
9. Managing The Store
10. Store Layout, Design, and Visual Merchandising