INTEGRATED MARKETING COMMUNICATION & PROJECT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify the IMC Foundation; Explain advertising management; Design the IMC programs; Measure the IMC programs.

Topics:

1. Advertising;
2. Brand Communication;
3. Segmenting and Targeting the Audience;
4. Strategic Research and Strategic Planning;
5. The Creative Side and Promotional Writing;
6. Visual Communication;
7. Media Basics;
8. Paid, Owned, Interactive and Earned Media;
9. Media Planning;
10. Public Relations and Direct Response;
11. Promotion;
12. The Principles and Practice of IMC;
13. Evaluating IMC Effectiveness.