Retail and Merchandising (4 Credits)
Learning Outcomes:
Describe the world of retailing; Analyze the retailing strategy; Apply the concept of merchandise management and store management
Topics:
- Introduction to The World of Retailing
- Types of Retailers & Multichannel Retailing
- Customer Buying Behaviour & Retail Market Strategy
- Retail Locations
- Information System & Supply Chain Management
- Customer Relationship Management & Managing The Merchandise Planning Process
- Buying Merchandise & Retail Pricing
- Retail Communication Mix & Managing The Store
- Store Layout, Design & Visual Merchandising
- Customer Service
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