MARKETING CHANNELS (2 SCU)
Learning Outcomes:
Upon successful completion of this course, students are expected to be able to: analyze distribution systems in an industry and utilize them to develop an effective distribution plan within the retail industry; implement practical techniques of distribution into the planning, executing, controlling and auditing of a marketing plan to create value within the channel.
Topics:
This course provides students with an understanding of how a firm distributes its product to the market, especially within the retail industry. The course also provides insights on the latest developments and dynamics in distribution and channel management.
Pre-requisite: Marketing Management
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...