MARKETING CONCEPT APPLICATIONS (4 SCU)

Learning Outcomes:

Upon completion of this subject, students are able to demonstrate an understanding of essential marketing terminology and concepts, including the marketing concept, market analysis and planning and the marketing mix

Topics:

The course will discuss different applications of marketing such as marketing mix, segmentation, targeting and positioning. It will enable student to see the core principles of marketing in action as applied in a real context

Pre-requisite(s): None