DIGITAL MARKETING (SOCIAL MEDIA & CONTENT MARKETING) (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify the Digital Marketing Fundamental & Ecosystem; Explain Component of Digital Analytics as an Essential Part in Digital Marketing; Execute Digital Analytics; Design Digital Market Research Plan using The Right Digital Media Tools.
Topics:
- Understanding the Synergetic Digital Ecosystem
- Understanding Digital Analytics Concepts
- Choosing Your Analytics Tools
- Digital Analysis: Audience
- Digital Analysis: Ecosystem
- Return on Investment
- Understanding Digital Influence
- How to Use Digital Analytics to Inform Marketing Programs
- Improving Customer Service
- Using Digital Analytics to Anticipate a Crisis
- Launching New Product
- Building Your Research Plan
- The Future of Digital Data
- Digital Analysis: Brand
- Building Reports that Will Actually Be Useful
Published at :
SOCIAL MEDIA
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