GLOBAL STRATEGIC MARKETING : ASIA PACIFIC PERSPECTIVE (GBM) (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Define the marketing strategy elements and process
2. Analyze market environment and customer profile
3. Design online and offline marketing strategy using traditional and new media and tools

Topics

1. Introduction to Global Marketing
2. The Global Marketing Environment
3. The Global Trade Environment
4. Social and Culture Environments
5. The Political, Legal, and Regulatory Environments
6. Global Information System and Market Research
7. Segmentation, Targeting, and Positioning
8. Importing, Exporting, and Sourcing
9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances & Brand and Product Decisions in Global Marketing
10. Pricing Decisions & Global Marketing Channels and Physical Distribution
11. Global Marketing Communications Decisions I & II
12. Global Marketing and the Digital Revolution & Strategic Element of Competitive Advantage
13. Leadership, Organization, and Corporate Social Responsibility