GLOBAL STRATEGIC MARKETING : ASIA PACIFIC PERSPECTIVE (GBM) (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Understand the scope and role of international marketing in global business
- Analyze the impact of culture on international marketing strategies
- Evaluate political, legal, ethical, and sustainable environment practices in international marketing
- Design integrated global marketing strategies using traditional and digital tools
Topics
- Introduction to International Marketing
- The Dynamic Environment
- Cultural Environment 1
- Cultural Environment 2
- Political & Legal Environment 1
- Political & Legal Environment 2
- Economic Environment 1
- Economic Environment 2
- International Market Research 1
- International Market Research 2
- Entry Strategies 1
- Entry Strategies 2
- Product Decisions 1
- Product Decisions 2
- Pricing Decisions 1
- Pricing Decisions 2
- Distribution Decision 1
- Distribution Decision 2
- Promotion Decisions 1
- Promotion Decisions 2
- International Negotiation
- Digital International Marketing
- Ethics & Sustainability I
- Ethics & Sustainability II
- Final Project Submission and Presentation
SOCIAL MEDIA
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