COMPREHENSIVE REVIEW IN DIGITAL MARKETING PRACTICE (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Define Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy; Define Understand the major digital marketing channels – online advertising: Digital display, video, mobile, search engine, and social media; Execute Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan; Evaluate Learn how to measure digital marketing efforts and calculate ROI.

Topics:

1. Digital Marketing Overview;
2. Search Engine Optimization and Advertising;
3. Web Site Analytics;
4. Social Media Marketing 1;
5. Social Media Marketing 2;
6. Google Analytics;
7. Email Marketing;
8. Content Marketing;
9. Online Reputation Management;
10. Strategy & Planning;
11. Executing Final Project;
12. Monitor, Controlling and Evaluation Process Final Project;
13. Final Presentation.