SCIENTIFIC WRITING IN MARKETING PLAN (4 Credits)
Learning Outcomes:
On successful completion of this Course, students will be able to: Analyze the current market situation to be able to develop suitable market plan; Build marketing plan design; Interpret the scientific writing marketing plan that integrated with digital marketing practices.
Topics:
- Situation analysis: elaborate the result of data analysis from market research;
- Develop the scientific writing marketing plan, the marketing plan main steps;
- Building marketing plan that integrated with digital marketing practice.
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