EMPLOYABILITY AND ENTREPRENEURIAL SKILL IN MARKETING PRACTICE (3 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Apply all of the six key soft skill on the working environment; Demonstrate all of the six key soft skill on the working environment; Perform all of the six key soft skill on the working environment.

Topics:

1. The six soft skill that an employee need to have: Self management, Planning and Organizing, Initiative and Enterprise, Team Work, Communication, Problem Solving and Decision Making;
2. Self management: Having personal self-knowledge, Organizing a personal program of self-development and career path, Giving constructive contributions to society;
3. Planning and Organizing: Designing a clear plan, Being persistent in executing of a plan, Preparing strategies for continues improvements;
4. Initiative and Enterprise: Identifying opportunities and developing a proactive plan, Being creative in building concepts to accomplish projects or tasks, Starting a new business;
5. Team Work: Contributing constructively to a team, Working with people of different backgrounds, Exhibiting team leadership;
6. Communication: Understanding instructions (oral and written), Communicating to the needs of audience, Communicating to the needs of organizational or business audience;
7. Problem Solving and Decision Making: Identifying problems by taking into account the data and circumstances, Solving problems creatively, innovatively.