TOURISM MARKETING (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Define the hospitality and Tourism Marketing Process; Explain hospitality and Tourism Marketing Opportunities and Strategies; Apply the Hospitality and Tourism Customer Value-Driven Strategy and Mix; Analyze hospitality and Tourism Marketing.

Topics:

1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
4. The Marketing Environment
5. Managing Customer Information to Gain Customers Insights
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Customer Driven Marketing Strategy: Creating Value for Target Customers
9. Designing and Managing Products and Brands: Building Customer Value
10. Internal Marketing
11. Pricing: Understanding and Capturing Customer Value
12. Marketing Channels: Delivering Customer Value
13. Engaging Customers and Communicating Customer Value
14. Public Relations and Sales Promotion
15. Professional Sales
16. Destination Marketing
17. Next Year’s Marketing Plan
18. Managing Customer Information to Gain Customers Insights
19. Customer Driven Marketing Strategy: Creating Value for Target Customers
20. Designing and Managing Products and Brands: Building Customer Value
21. Marketing Channels: Delivering Customer Value
22. Engaging Customers and Communicating Customer Value
23. Destination Marketing
24. Direct, Online, Social Media, and Mobile Marketing.