PRICING MANAGEMENT AND STRATEGY (2 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: analyze the business and market environment, discriminate specific market situation, and utilize the information to create the finest pricing strategy; understand and apply the different aspects of pricing before planning, executing, controlling and auditing a marketing plan.

Topics:

This course provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development. It gives an overall understanding of all aspects of pricing, from establishing the marketing objective(s), determining the supply and demand schedule, estimating costs, examining competition, and in selecting the final price.

Pre-requisite: Marketing Management