DIGITALIZATION OF MARKETS AND CONSUMPTION (2 CREDITS)
Learning Outcomes:
On successful completion of this course, students will be able to: LO1 – identify the Digital Marketing Fundamental & Ecosystem; LO2 – explain Component of Digital Analytics as an Essential Part in Digital Marketing; LO3 – execute Digital Analytics; LO4 – design Digital Market Research Plan using The Right Digital Media Tools .
Topics:
- Understanding the Synergetic Digital Ecosystem;
- Understanding Digital Analytics Concepts;
- Choosing Your Analytics Tools;
- Digital Analysis: Audience;
- Digital Analysis: Ecosystem;
- Return on Investment;
- Understanding Digital Influence;
- Digital Analysis: Brand.
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