OMNICHANNEL AND RETAILING (4 SCU)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Explain Ability to explain business concept, business function and process
- Apply Ability to apply business risk analysis for business decision making
- Apply Ability to articulate internal development strategies for business sustainability
Topics:
- 01. Introduction to Omnichannel Retailing
- 02. The Omni- Chanel Ecosystem
- 03. Channel Basic
- 04. Channel Power
- 05. Channel Relationship
- 06. Channel Conflict
- 07. Retailing Structures and Strategies
- 08. Wholesaling Structures and Strategies
- 09. Franchising Structures and Strategies
- 10. Channels and International Markets
- 11. End-User Analysis: Segmentation and Targeting
- 12. Omni-Channel Strategy
- 13. The Future in Omnichannel Retailing
Published at :
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...