OMNICHANNEL AND RETAILING (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to:
- Ability to explain business concept, business function and process
- Ability to conduct business risk analysis in business decision making process
- Ability to articulate internal development strategies for business sustainability
Topics
- Introduction to Omnichannel Retailing
- The digital imperative
- Analogue learnings
- Is loyalty dead?
- The fundamentals of loyalty
- Data-based retailing
- The power of personalization
- ‘Near me’: the importance of place
- The digitally augmented store
- Mobile makeover
- Marketing in the moment
- Monetizing the customer connection
- The culture of loyalty
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