DIGITAL MARKETING (4 SCU)

Learning Outcomes

Upon successful completion of this course, students are expected to be able to: Identify the Digital Marketing Fundamental & Ecosystem; Explain Component of Digital Analytics as an Essential Part in Digital Marketing; Execute Digital Analytics; Design Digital Market Research Plan using The Right Digital Media Tools

Topics

This course comprises Digital Analytic Concept, Component of Digital Marketing, and Digital Market Research Plan. This elements will help students to understand digital analytic in facing incredible technology, and also planning a market research so the student will able to deal with new technology emerges from emerging start-ups.

Pre-requisite: None

Published at : 05 December 2023 Updated at : 06 December 2023

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