THEORY OF MARKETING (3 Credits)
Learning Outcomes:
On successful completion of this Course, students will be able to: Command state-of-the-art knowledge of the current development of marketing theories and to deepen their analytical capabilities to explore, to understand and to predict marketing phenomena; Possess scientific capabilities to constructing and testing of marketing theories; Understand some classic philosophy of science literature related to marketing; Develop more rigor in thinking about scientific theories in marketing; Understand theory literature in the other social sciences.
Topics:
- Marketing and Science
- Marketing Knowledge
- History of Marketing
- Recent Theories in Marketing
- Critical Marketing
- Marketing Concepts and Propositions
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