DIGITAL BUSINESS
Introduction:
Digital Business provides knowledge on how information technology can be a competitive advantage in business processes. In this minor program, students will learn about innovation in business processes, data management, and strategies that can support companies to become leaders in the digital era.
Course Distribution:
Fundamental Courses
Course | SCU | |
ISYS6559003 | Business Models and Technology Innovation | 4 |
ISYS6557003 | Business Data Management | 4 |
ISYS6695003 | Digital Marketing Analysis | 4 |
STAT6200049 | Practical Statistics for Digital Business | 4 |
MGMT6352005 | Digital Strategy | 4 |
Total SCU | 20 |
Supporting Courses
Course | SCU | |
ISYS6560003 | Success Factor for Leading Digital Transformation | 2 |
MGMT6353005 | Digital Finance | 4 |
STAT6150049 | Data Analytics Software | 4 |
Total SCU | 10 |
SOCIAL MEDIA
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