Research Methodology
Learning Outcomes:
Upon successful completion of this course, students are expected to be able to identify and explain research problem area in their field of study; apply critical thinking in analyzing research problem; apply appropriate approaches and techniques in designing research project; communicate research ideas and design effectively in verbal and written form.
Topics:
All students are required to write a thesis in their final year, and they need to be prepared for it. This course is designed to introduce basic steps and methods in conducting research project in small scale in the area of Hospitality and Tourism Management. Topics covered in this course equip the students to conduct the following: problem identification, literature review, selection of research designs, data collection and data analysis, and thesis writing. At the end of semester, students are required to submit and present a group-work on research proposal by the end of the course.
Prerequisite: MS206 – Business Statistics
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