People Innovation Excellence

MULTIDISCIPLINARY STREAM: CORPORATE COMMUNICATION

Introduction:

This Streaming focuses on developing students’ skill in strategic corporate communication planning, especially in managing internal and external communication and build favorable point of views of corporate among its stakeholders. The skill also includes ethical writing and professional communication. During their studies, students will learn subjects relate to narrative development, strategic communication for internal and external stakeholders, managing crisis and corporate reputation, and public affair.

 

Course Distribution:

Course SCU
COMM6630019 Crisis Communication 2
COMM6631019 Public Affair 2
COMM6632019 Writing for Corporate Communication 2/2
COMM6541019 Digital Corporate Communication 2/2
COMM6633019 Corporate Sustainability 4
COMM6607019 Strategic Corporate Communication 4

Total SCU

20

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